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I worked for years at a web company that built sites for organizations that wouldn't be considered the most technically-savvy. There's nothing wrong with that at all, but we'd usually have to spend a bit more time up front explaining the benefits of a good domain name that was less than 30 characters long. Just because "SouthsideHosannahChurchofGodMissionaryWorshipCenter.com" was very specific, (and, not surprisingly, not yet taken) didn't mean that it was a good choice for a domain name.

If you're still in the process of choosing a domain name, Christopher Johnson wrote a fantastic article over at Smashing Magazine about coming up with a domain name.

Here's a quick excerpt:

Forget the cliche of the crazy adverstising or marketing genius who’s struck by the perfect idea as if by lightning. Approach the naming process in a strategic, rational way, and look for elegant solutions to your particular naming challenge. Even as domain names become scarcer and scarcer, with the right strategy and enough attention to linguistic design principles, building a great name is still possible.

Read the rest of the article here.