I am skilled at developing people, clarifying direction, and building the conditions for great work. My practice sits at the intersection of product strategy, organizational design, and user experience, directing teams that ship products to millions of users.
With 10+ years leading large UX organizations at enterprise technology companies, I translate complex business challenges into scalable design solutions, aligning teams, stakeholders, and strategy to drive measurable outcomes.
Let's grab a coffee and chat. Drop me an email or a note on LinkedIn.
James is a tremendous UX leader with a deep understanding of user needs and product pain points. He brings strategic vision and genuine insight to every conversation, helping shape the direction of our work while creating space for the team to explore, experiment, and push ideas further.
Micaela Dodson Sr. UX Content Designer
Experience
User Experience Director·Indeed2022–2026
Promoted twice to lead UX across Indeed's core business verticals on both sides of the marketplace. Took a $200M product to $550M in two years. Shipped two core AI B2B products. Led a 16-person UX org within a 120-person product team.
User Experience Manager·Indeed2020–2022
Responsible for the UX of the highest-trafficked job seeker surfaces on Indeed.com (~200M MAU). Transformed and modernized the job seeker discovery experiences that accounted for millions of additional hires. Led a 9-person UX org within an 85-person product team.
Creative Director·Medici Technologies2019-2019
Rebuilt and led the design team, and worked alongside executives on product and business strategy. I helped design patent-pending innovations in healthcare tech. Built a 3-person UX org within a 20-person product team.
Creative Director·Chiron Health2016–2018
Player/coach responsible for UX/IA Design, and partnered with the CEO on a vision that resulted in the company's successful acquisition. Led UX as a team of one within a 6-person product team.
Identified that Talent Scout's chatbot interface was holding back creativity and innovation, and directed an 8-month strategy shift that earned CTO endorsement.
Leading UX for an Agentic Sourcing Product from Zero to GA
Led UX for Sourcing Assistant, Indeed's agentic sourcing product, from first whiteboard to GA in five months. The launch grew revenue by double digits and cut average time to hire by six days.
Role: UX DirectorScope: Zero-to-one AI productTimeline: Fall 2025 – Spring 2026
The full case study is shared selectively. Get in touch for access.
I led the UX work on a zero to one AI Sourcing product for Indeed, Sourcing Assistant, and helped shape the system around it so it could deliver value to both customers and the business. We went from a blank whiteboard to a GA launch in five months. Along the way, we scaled from a small tiger team to a full org that also encompassed the legacy sourcing product.
The new agentic experience grew revenue by double digit percentages, decreased average time to hire by six days, and started to shift employer spend from manual sourcing to automated sourcing.
AlphaNov 2025
SMB BetaFeb 2026
Enterprise BetaMar 2026
GAApr – May 2026
AlphaNov 2025
SMB BetaFeb 2026
Enterprise BetaMar 2026
GAApr – May 2026
Product timeline: Alpha (November 2025) → SMB Beta (February 2026) → Enterprise Beta (March 2026) → GA (April and May 2026).
Context
In fall 2025, a reorg created a Sourcing Steering Committee over two efforts: an existing Sourcing team and a new AI Sourcing stream. The AI Sourcing work had been in motion for about eight months before I arrived, with an Alpha already designed and built. I joined as part of a small tiger team that was asked to rethink the product from first principles.
It became clear to me that the previous team had been trying to solve the wrong problem: outreach automation. However, employers wanted us to solve the tedium of finding qualified candidates.
This wasn't an abstract framing problem. In an Indeed/Harris Poll survey, 71% of hiring managers said rising application volume had made it harder to find qualified candidates, and 93% said they'd lost strong candidates because their hiring process took too long.
The goal was to automate enough of the sourcing workflow that an employer no longer needed to be a trained recruiter to find good candidates. The same users already had a manual, keyword driven sourcing product one tab away. Along the way, we challenged our assumptions and learned how employers built trust in automated products.
Halfway through the project, the CEO moved the timeline up by two months. That compressed our learning window and forced us to discover, design, and build a product with a new process playbook.
Smart Sourcing: the existing manual sourcing product employers already knew. AI Sourcing had to earn trust inside the same surface, one tab away from something familiar.
TLDR
Inherited a pre-reorg Alpha and used its learnings to define a new Beta direction from scratch.
Reframed Sourcing Assistant to sit alongside the manual product in a CEO-accelerated timeline.
My role
My responsibility was to define and hold the UX strategy for AI Sourcing from Alpha through GA and to build the conditions around it so the product could land and grow.
Concretely, that meant:
Strategy
Defining what the product actually was, not only what it looked like, including the agent's autonomy model, trust strategy, and where in the funnel users retained or gave up control.
Team
Leading Sourcing Assistant design, research, and content work from the start, then growing and reshaping the UX team as the AI Sourcing product and engineering org grew.
Influence
Using a seat on the Sourcing Steering Committee to influence platform-level decisions, such as accelerating a peer team's modernization milestone so Sourcing Assistant could ship on the new surface, and repeatedly advocating for a staged automation model.
Process
Co-creating a research operating model that compressed validation from weeks to days. That model, Rapid Discovery, began as a way to keep this team grounded in behavior and eventually became a template for others.
TLDR
Defined and held UX strategy for AI Sourcing from Alpha through GA, and shaped the design, research, and content teams around it.
Used a Steering Committee seat to influence platform decisions, automation debates, and the research operating model.
Turning Alpha Signals Into a Trust Framework
Alpha launched in mid November 2025 with thirty two customers across small, mid market, and enterprise segments. Within three weeks, we saw strong match quality and early hiring outcomes, but also clear friction for users who were not already comfortable with LLM based products.
When Alpha closed, I led the synthesis and translated what we had learned into three design bets that would anchor the Beta experience:
Trust building
Customers needed visible evidence that the agent was making decisions similar to what they would have done. Without that, automation read as a black box. Some users abandoned the agent. Others tried to micromanage it into something more predictable.
Activity visibility
The most common question in Alpha sessions was "What is it doing right now". People wanted a real time sense of what the agent was doing on their behalf, not an occasional summary.
Outreach previews
Outreach was the highest stakes moment in the flow, because messages went out under the employer's name. Employers wanted to see, edit, and approve those messages before they went out.
Individually these look like UX improvements. Taken together they formed a trust framework for an agent that sat next to a manual product. We used them to focus design and research investment for Beta and to align PM, engineering, and content around what it would take to earn autonomy rather than simply request it. Beta research later confirmed that these three areas were where we needed to invest, and that weak design in any of them created adoption friction, especially for customers without strong affinity for LLM tools.
Trust-building: the agent's candidate rationale gave employers a reference point for its decisions, visible evidence it was operating the way they would.
TLDR
Turned Alpha learnings into three focused bets: trust-building signals, agent activity visibility, and outreach previews.
Used this trust framework to guide Beta design and reduce adoption friction for customers new to LLM-based products.
Solving Enterprise Control In Twenty Four Hours
Time to GA feature freeze1 week
→
Time to find a direction24 hours
Late in Q1 FY26, a research readout from several enterprise customers surfaced a hard constraint. They would not adopt Sourcing Assistant if they could not see and approve the candidates the agent wanted to contact on their behalf. They wanted a shortlist inside the workflows they already used, not an agent sending cold outreach in their name without an approval step.
We were one week from GA feature freeze when this landed. Product leadership initially wanted to ship without addressing it to protect scope. The UX team argued that ignoring it would put GA metrics at risk, and we were given twenty four hours to find a direction that could ship.
In that window, I pulled the lead UX team into a working session and reviewed their first idea, which added a new candidate review paradigm on top of the three we already had. That would have fragmented the experience further. I rejected that route and redirected the team to solve for shortlist inside the existing Projects surface, which was already the primary candidate management space in the enterprise product.
That afternoon we produced three Projects based concepts and put them in front of users. Feedback was unanimous in favor of the Projects direction. After the sessions, engineering flagged a feasibility concern. I approved a small pivot that preserved the core concept and handled the constraint. At the end of the US work day, our lead designer handed the work to a lead in Tokyo, who fleshed out interaction details and edge cases overnight. We woke up to a complete, validated feature that engineering could pick up before freeze.
Shortlist shipped as part of Projects in GA. Enterprise customers got the approval control they had asked for in a surface they already trusted, and we avoided introducing another review paradigm into an already complex system.
Candidate review inside Projects, the surface employers already knew for managing candidates. Sourcing Assistant shortlisted candidates here rather than introducing a new review paradigm.
TLDR
Responded to a late enterprise requirement for candidate approval with a 24-hour concept, test, and decision cycle.
Kept the shortlist experience inside the existing Projects surface to preserve coherence and still ship on time for GA.
Building Rapid Discovery So Research Could Keep Up
Traditional research cadenceWeeks
→
Rapid Discovery loop48–72 hours
Within the first month of Alpha, it was obvious that the existing research cadence could not keep pace with the product. Studies often took weeks from question to readout. The Sourcing Assistant surface could change multiple times in a week, and we were shipping new flows before we had meaningful feedback on the old ones.
I asked my UXR manager counterpart to help me build a Rapid Discovery process that compressed this into a forty eight to seventy two hour loop. We staffed a small pod with a designer and a researcher, then coached them on ways to move faster without compromising objectivity.
With the introduction of AI tools into the process, we were able to test concepts very quickly. In addition to rapidly creating wireframes and prototypes, we were able to create interactive interfaces that focused users on specific elements that we were testing. For example, we created a prototype that tested an activity feed to judge the level of detail and cadence that felt trustworthy and useful to employers.
Rapid Discovery filled the gap between traditional research and the pace of an AI product. It kept the agent tightly coupled to real behavior instead of assumptions and helped us avoid large, unvalidated bets. Over time, other teams adopted the same pattern for their own fast paced work.
Activity feed detail with copy finalized through Rapid Discovery sessions, giving employers a real-time view of what the agent was doing on their behalf.
TLDR
Replaced a weeks-long research cadence with a 48–72 hour Rapid Discovery loop.
Used targeted prototypes and AI-accelerated testing to keep the agent tightly coupled to real employer behavior.
The Automation Tradeoff
The deepest tension in this cycle was around automation versus human-in-the-loop.
UX position
Staged automation
Users would not adopt full automation on day one. They needed to opt in gradually: automation on-switches at each stage of the funnel, each one earned by trust built in the prior step.
Product position
All-or-nothing switch
Staged automation would look too similar to the manual product. Forcing the issue on autonomy would move customers faster than inviting them to stall in a manual mental model.
The decision went toward the all-or-nothing switch and Beta shipped that way. We tried to compensate through trust-building copy and visible agent activity, but it was not enough. Beta research confirmed what Alpha research indicated: customers require either heavy hand-holding or a strong affinity for LLM-based products to trust an all-or-nothing agent. Product leadership came around as soon as data and sentiment came in to support it. GA shipped without staged automation, but the team began exploring where and when to introduce human-in-the-loop moments.
I had the right instinct about the system, but I did not have the right behavioral data at the right moment to shift the decision.
In retrospect, a small, targeted pre-Beta study on how customers wanted to progress into automation would have given me stronger footing for a choice that affected trust, adoption, and risk across the entire product.
TLDR
Advocated for staged automation while the product initially shipped with an all-or-nothing switch.
Learned to front-load behavioral evidence for system-level decisions that affect trust, adoption, and risk.
Outcomes
We hit GA on the accelerated timeline, and the results validated the product-market fit behind it. Sourcing Assistant automated the tedious, time consuming parts of finding qualified candidates, the problem employers had been asking us to solve all along.
Aligning Two Flagship Launches Through Platform Influence
Built Steering Committee alignment and worked diplomatically with a peer team to re-sequence its roadmap, eliminating throwaway code and aligning two major launches.
Aligning Two Flagship Launches Through Platform Influence
RoleUX Director, Sourcing
CompanyIndeed
ForumSourcing Steering Committee
TimeframeJanuary 2026 – March 2026
Two flagship initiatives were running in parallel inside the Sourcing org, both under the same Steering Committee I sat on. Advanced Sourcing needed a Beta home inside the employer's normal hiring flow. Sourcing & Candidates (S&C), a peer team, was running Unified Pipeline, an initiative to rebuild their Smart Sourcing product on a job-based architecture that would double as exactly that home, but not soon enough for our launch.
Shipping Advanced Sourcing Beta on Smart Sourcing's old, project-based surface meant throwaway work for both teams. Moving Unified Pipeline's milestone up meant asking a team I didn't manage to change its roadmap for a launch it didn't own.
The Situation
Advanced Sourcing had shipped its Alpha inside Talent Scout's chat surface and was scoping Enterprise Beta for March 2026. Smart Sourcing, S&C's flagship product, had a structural mismatch underneath it: it was organized around projects, while the rest of the platform was organized around jobs. That mismatch was costing the business roughly $4M a year in preventable churn and 5,000 avoidable support cases annually, had left subscription adoption stuck at 4%, and was blocking Advanced Sourcing, AI Screening, and every other next-generation product from having a coherent place to live. Unified Pipeline was S&C's initiative to fix it, rebuilding Smart Sourcing's data model from project-based to job-based.
Unified Pipeline's first milestone, M1, was scheduled for mid-Q4 FY26. Advanced Sourcing Enterprise Beta needed to launch before that.
TLDR
Unified Pipeline was fixing Smart Sourcing's project-vs-job data mismatch, costing $4M a year in churn and 5,000 support cases.
Advanced Sourcing Enterprise Beta needed to launch before Unified Pipeline's first milestone was scheduled to be ready.
The Insight That Reframed the Argument
The strongest evidence I could bring to the Steering Committee came out of Alpha research. Our Alpha customers were carrying two mental models at once: the agentic sourcing product itself, and the chatbot modality we had wrapped it in.
They didn't complain about Advanced Sourcing. They complained about the chatbot.
Alpha had validated that the agent delivered real value. It had also shown that a sidebar chat window was the wrong container for a task as high-stakes as hiring. Advanced Sourcing Beta needed a home inside the employer's normal workflow instead of a surface they had to go learn. Unified Pipeline's job-based rebuild of Smart Sourcing was building that home. It just wasn't going to be ready in time.
TLDR
Alpha validated the agent's value and pointed at the sidebar chat surface as the main source of adoption friction.
Smart Sourcing's job-based rebuild, Unified Pipeline, was the home Beta needed, on a timeline that didn't yet line up with ours.
Three Ways Forward
Three options were on the table.
Option A: Advanced Sourcing Beta ships on Smart Sourcing's legacy, project-based architecture. Both teams keep their planned timelines. Every design decision, engineering integration, and content pattern becomes rebuild work once Unified Pipeline eventually rolls out.
Option B: Advanced Sourcing waits for Unified Pipeline to land on its original schedule. Leadership had committed to a launch date, and losing months would have undone real field enablement work, so this was never a live option.
Option C: Unified Pipeline pulls its M1 milestone forward so Beta can launch on Smart Sourcing's modernized, job-based surface directly. This was the most invasive option of the three, and the one I argued for.
Option C
Advanced Sourcing
Smart Sourcing
Unified Pipeline surface (modernized)
Ships once, on the modernized surface. No rebuild required.
Option C architecture: Advanced Sourcing and Smart Sourcing both ship on Unified Pipeline's modernized surface.
TLDR
Option A protected both roadmaps but guaranteed throwaway work. Option B wasn't real given leadership's committed launch date.
Option C, re-sequencing Unified Pipeline's M1, was the most invasive path and the one I argued for.
Making the Case for Option C
Building Advanced Sourcing Beta on the legacy architecture meant building against a surface that was actively being replaced. My case for Option C rested on three points.
The UX evidence
The Talent Scout constraint was real, and Unified Pipeline's job-based structure was the natural home for Advanced Sourcing. Shipping Beta into the legacy surface meant shipping into an experience we already knew customers struggled to navigate.
The platform economics
Smart Sourcing's own business case already justified moving sooner. The $4M in annual churn, the 5,000 support cases, and the 4% adoption number were the problems Unified Pipeline existed to solve. Accelerating M1 meant delivering those benefits earlier too.
The codebase argument
Option A meant engineering kept investing in the legacy surface during the exact window S&C was trying to wind it down, guaranteed fragmentation inside a single org.
TLDR
Argued Option C on three grounds: the Alpha UX evidence, Smart Sourcing's own churn and adoption case, and the cost of two teams maintaining a surface both wanted retired.
Framed accelerating M1 as serving Smart Sourcing's own goals as much as Advanced Sourcing's.
The Resistance, and How It Turned
Most of my peers on Steering Committee leaned toward Option A early, and their reasoning had little to do with the UX case. It came down to coordination: each team keeps running its own race, and nobody has to argue with a peer team's leadership. They were the audience I actually needed to move. Steering Committee set S&C's priorities, so a decision there would settle the question regardless of what S&C wanted.
S&C wasn't arguing for Option A either. Building Advanced Sourcing on architecture they were actively retiring wasn't something they wanted, but they were wary of another team building anything further on that surface while they tried to wind it down, and re-sequencing M1 meant absorbing delivery risk and reshuffling priorities they'd already committed to. Steering Committee had the standing authority to direct that re-sequencing regardless of S&C's position, but spending it that way would have burned the relationship we needed for every platform decision after this one.
I didn't start advocating for Option C until late January. Most of the following weeks went into convincing Steering Committee peers rather than staging one decisive meeting. The frame that moved them was platform economics: Smart Sourcing's own churn and adoption numbers meant accelerating M1 served S&C's goals as much as Advanced Sourcing's, and I coordinated with Smart Sourcing's UX lead, who had already built that data set, to make the case land. Once Steering Committee aligned on directing the re-sequencing, the harder work was landing it with S&C diplomatically instead of by mandate. What brought S&C leadership around was the same architecture argument turned toward their own cost: Option A meant watching another team keep investing in the surface they were trying to retire. We backed it with two commitments: our engineers would assist with the M1 work, and Steering Committee would give S&C air cover to push some of their other priorities out.
Original M1 targetMid-Q4 FY26
→
Accelerated, with Beta overlaidFeb 2026
On February 20, 2026, the Steering Committee moved to Option C. Enterprise Beta launched on Unified Pipeline's modernized surface the following month, at 100% of the rollout Unified Pipeline was already running.
TLDR
Steering Committee peers, not S&C, were the audience I needed to convince. They set S&C's priorities and could have mandated the change outright.
Chose to build alignment with Steering Committee first, then land the decision with S&C diplomatically: engineering support and air cover on their other priorities, rather than a mandate.
Outcomes
Advanced Sourcing Enterprise Beta launched on the modernized Unified Pipeline surface in March 2026, with no throwaway interim code and no migration debt from the legacy surface. Both initiatives landed on the same infrastructure.
Unblocked downstream decisions that had been waiting on Unified Pipeline, including dual-experience handling for the 11% of customers using both Smart Sourcing and Advanced Sourcing, and an easier integration path for AI Screening
Gave sidebar-based sourcing a cleaner deprecation path, with a modernized surface already in place to migrate toward
Built a working coalition with S&C leadership that made subsequent platform-altitude decisions easier to land in the same forum
Platform arguments need platform evidence. I couldn't have moved this decision on Alpha research alone. The churn and adoption numbers existed in other teams' documentation long before the decision needed them, and part of the job was knowing that material well enough to argue it in a forum where UX evidence wasn't the usual currency.
Private Case Study
Moving a Chatbot Product Beyond Its Modality
Reset the direction of Talent Scout after launch engagement came in far below projections, moving its intelligence out of the chat window and into the surfaces employers already used.
Role: UX DirectorScope: Product strategyTimeline: August 2025 – May 2026
The full case study is shared selectively. Get in touch for access.
I joined the Talent Scout team in summer 2025, a few weeks after our flagship user conference had put the product in front of the world as the star of the show. The conference did what it was supposed to do: customers were excited. The problem was what they were excited about. The demos had previewed capabilities the shipped product didn't have, inside a chat interface employers assumed would be more capable than it was. They left with a mental model the live product couldn't match. When rollout ramped that fall, engagement landed well below what leadership had projected.
Ninety to ninety-five percent of employers were never opening the Talent Scout chat. That number became the frame for everything that followed.
The Situation
The market was already moving past the chatbot modality. Gemini and similar products were shifting toward LLM intelligence embedded inside familiar workflows, where chat was one surface among many rather than the product itself. The companies doing chat well were increasingly building for consumers who had opted into that interaction model. Talent Scout's customers were enterprise hiring managers who had not.
Scaled against the roughly 1.3 million employers active on the platform each week, the absolute numbers were stark: a few thousand weekly users for a product that had been the centerpiece of our flagship conference. And even among employers who did engage, fewer than four in ten conversations resolved what they'd come to do. The question was what Talent Scout should actually be, and what shape it needed to take.
TLDR
The audience had never opted into the chat interaction model: against ~1.3M employers active weekly, Scout had a few thousand weekly users, and fewer than half of those conversations succeeded.
The market was shifting toward LLM intelligence embedded in existing workflows, with chat as one surface among many.
My Role
I was the UX Director for Talent Scout across the FY26 planning cycle. My job was to reframe what the product needed to be, lead the UX team through that reframe, build alignment across product, engineering, research, and executive leadership, and secure the architectural investment to make it real.
The Planning Onsite
The FY26 planning onsite was where the direction had to be set. Going in, I wanted to change two things about how the session would run.
Redirected the agenda
The initial plan was to work from an unfocused list of hypothetical product improvements. I proposed grounding the roadmap in the highest-priority employer jobs-to-be-done instead, prioritized by customer and business value. I tapped our senior UXR to facilitate a JTBD workshop that aligned the team on the most impactful areas that Talent Scout could realistically pursue.
Secured the right people
I pushed for budget to bring three UX leads to the onsite. That wasn't the default in a cross-functional planning session, and I had to make the case for why their presence would change the quality of the decisions. Design and research were in the room for every strategic pivot, and the pivots were better for it.
With those JTBDs on the table, I framed the product direction conversations around a single question: when is chat a superior interaction compared to a GUI, and when is it inferior? That moved the conversation away from "how do we improve the chatbot" and toward "what is the chatbot actually good for, and what does everything else need to become?"
The answer was clear enough. Chat worked well for back-and-forth explanation, complex multi-step reasoning, and connecting siloed systems. Against most of the highest-priority employer JTBDs, it fell short. Discovery ("what can this thing do for me?") is an inherent issue with chatbots, and a conversational interface couldn't match the information density a well-designed GUI could deliver at a glance. Four directions emerged from the conversations:
Off-platform chatbot
Scout embedded inside ATS partner platforms, meeting employers inside the workflow they already used rather than asking them to leave it.
On-platform chatbot
The existing product as shipped: freestanding chat on the employer platform, with UX improvements layered on top.
Embedded intelligence
Scout's AI woven into existing employer surfaces, contextual and surface-aware, integrated into workflows employers already used.
Contextual widgets
Targeted intelligence on specific pages, with chat as an optional escalation path for tasks that genuinely required it. Nobody had been working on this. Against the JTBDs on the table, most of the team left convinced it was the biggest opportunity.
That conclusion had an architectural consequence. Talent Scout's existing single-agent chat architecture couldn't support embedded or contextual widget directions without a rebuild. I worked with engineering and data science leads to bring this forward. The CTO endorsed the move from a single-agent model to an orchestrator-plus-tooling model. Engineering would need about a month to build it.
TLDR
Reframed the onsite agenda around employer JTBDs, which made clear that the chatbot couldn't achieve what mattered most to customers.
The onsite produced a new product direction and a CTO-endorsed architecture rebuild to support it.
Building the Vision
Engineering needed about a month to build the new architecture, and product work would have to pause while they did. I used that window to have the lead UX designer work exclusively on a vision for what the new product could become. She had the product depth, the design craft, and the cross-functional relationships to own that work. My job was to stay close enough to sharpen her thinking without crowding it. I pushed back on framings that weren't landing, redirected when the work drifted, and made space for her best ideas to develop into something the organization could get behind.
The onsite had surfaced a dozen potential directions within the contextual widget frame. I worked with her to narrow to a small set of themes grounded in where Scout's intelligence could actually create value. That meant the job posting funnel, candidate review, hiring goal tracking, and the return-user experience. Her instinct was to design forward from what the product could already do. I pushed her to work backward from a specific persona's journey instead, using employer research as the anchor. That reframe produced the persona-driven structure that defined the vision.
I also worked to protect the conditions for the work itself. Despite the pause in the team's normal work, I worked with our PM partner to hold air cover so she could stay focused on vision rather than getting absorbed into every emergent request. Getting her in front of the adjacent teams whose products Scout would eventually depend on and build for kept the vision from developing in isolation from the surfaces it would actually live inside.
By April 2026, the framing had landed. Scout's intelligence would become infrastructure embedded across the employer platform, with chat as one surface among several rather than the product itself.
An example of an embedded intelligence element added to the Job Posting flow. Image blurred to preserve confidentiality of unreleased work.
TLDR
Used the architecture build window to have the lead designer work exclusively on vision, free from day-to-day product requests.
Directed her toward a persona-driven frame rather than a capability-forward one, and connected her to partner teams to keep the work grounded.
Testing the Shapes With AI Tools
Figma Make
→
Cursor
→
Claude Code
To test whether the contextual widget direction could actually replace the chat interface, we needed prototypes with enough fidelity to surface real interaction problems, and static screens wouldn't get us there.
The team had been picking up AI tools as they came out, and we put them to use here. In Figma Make, we built interactive prototypes of all four product shapes, going deep enough to explore how each handled the job posting funnel, candidate review, and the return-user experience. Working across multiple directions in parallel without handoff overhead meant we could stay close to the ideas while they were still alive.
We moved to Cursor to build working website demos, which gave us a fidelity level Figma couldn't match. From there, we wired actual Talent Scout chatbot input and output directly to the new UI concepts through Claude Code, so research sessions ran against real Scout responses. When an employer asked the interface a question, Scout answered it. That grounded the research in actual product behavior rather than a simulation of it.
Claude Code allowed us to quickly prototype our vision to make it tangible for our stakeholders.
TLDR
Ran a fidelity escalation from Figma Make to Cursor to Claude Code to test the contextual widget concepts against real employer workflows.
Wiring actual Talent Scout chatbot I/O to the new UIs through Claude Code grounded the research in real product behavior.
Clearing the Path
External team alignment was the operational challenge. As Scout moved into pages it didn't own, it needed the partnership of teams who did. A handful of teams moved early and willingly, but others were a harder sell. They all had their own roadmaps and legitimate concerns about a cross-cutting product layer adding complexity to experiences they were accountable for.
Our approach was to show up as a partner rather than another initiative competing for space on someone else's roadmap. The plan was to build trust from strength to strength. Each team that integrated and validated the patterns from the vision became proof we could point to in the next conversation. We backed this with a shared interaction library, a set of components and patterns any team across the employer experience could adopt to bring Scout's intelligence into their own product on their own terms.
TLDR
External team partnership was the open challenge. Teams had their own roadmaps and legitimate concerns about added complexity.
The plan was to build trust from strength to strength, backed by a shared interaction library teams could adopt to bring Scout's intelligence into their own products.
Outcomes
Reoriented the team's understanding of success to focus on successful interactions based on a prioritized list of JTBD
Delivered a product vision grounded in how employers think about their work, giving partner teams a foundation to build toward without starting from scratch
Upskilled the team to incorporate AI tools into UX processes to dramatically accelerate discovery.
Built a library of interactive elements any product team can drop into existing views to add Scout's intelligence without a custom build
I left Talent Scout in May 2026 with the architecture launched and the roadmap set, but the work was just getting started. The team still had to prove the patterns would work in the wild.
Private Case Study
Growing the Managers and Leads an Org Runs On
A set of short examples of how I develop the managers and leads underneath me across a 43-person design org, and what came of each.
Most of what a design org ships is decided long before a Figma file is opened: who is in which seat, who is ready for more scope, and whether the people running the teams are growing faster than the problems are. I treat that as my primary job as a director. Craft leadership matters, but the durable work is developing the layer of managers and leads underneath me.
What follows is a set of short examples of how I do that work, and what came of each.
Building a Bench Before I Needed One
The readiness gap on my bench was never craft. It was that strong senior ICs had no safe place to practice management before the job was live, so every promotion into management was a cold start. A colleague and I built the Emerging UX Managers program to fix that: a curriculum of sessions we designed and facilitated ourselves, covering the parts of the job that surprise new managers most, with guest speakers from across the design org who had lived them. Demand outstripped the room. We capped the pilot at six senior and lead ICs and ran it as a cohort so participants could learn from each other's situations, not just ours.
All six became managers. One has since been promoted to senior manager, and two now hold director roles.
TLDR
Co-created and facilitated a cohort program that let senior ICs practice management before holding the title.
All 6 pilot participants became managers; two are now directors.
Managing a Manager Whose Team Nobody Could See
The hardest manager-coaching problem I've had wasn't a struggling manager. It was a strong one. He ran a strong team in India, and both were invisible: out of sight of UX leadership, absent from the roadmap conversations where their work was being committed for them. No amount of coaching him on execution would fix that, because execution was never the problem. Access was.
So the work was distribution. I championed the team's work directly with UX leadership, put their outcomes in front of the forums that decide reputation, and made sure their voice was in the room when product set roadmaps rather than reading the conclusions afterward. I held skip-levels with his ICs so I could speak about the team's work specifically instead of generically.
The result was a team that felt supported and saw itself in the roadmap it was building against. Managing a manager well sometimes means doing very little to the manager, and a great deal to the environment around him.
TLDR
Diagnosed a strong remote team's problem as visibility and access, not execution.
Championed their work with leadership and pulled them into roadmap conversations early; the team and its skip-level ICs felt supported and integrated.
Managing a Director Across a Product Boundary
I directly managed the director who led UX for the existing Sourcing team in APAC, the org that owned Smart Sourcing. At the same time, I sat on the Sourcing Steering Committee coordinating the AI Sourcing work, the product positioned to change what sourcing on the platform would become. That put a delicate line through our one-on-ones: his product and the one I was coordinating had to move in ways that served each other, and he had to hear that from his manager without hearing that his roadmap mattered less.
Managing a director is different in kind from managing a manager. I wasn't reviewing his work product; I was aligning his goals, giving him the platform context he needed to steer Smart Sourcing's roadmap himself, and using his judgment to shape decisions I was carrying into the Steering Committee. The influence ran both directions, which is what made it work: Smart Sourcing's roadmap bent toward the platform's future without a mandate, and both teams hit their goals.
TLDR
Directly managed the APAC director who owned the legacy sourcing product's UX while coordinating the AI product positioned alongside it.
Aligned the two roadmaps through goals and shared context rather than mandate; both teams delivered.
Three Seats, One Decision
When AI Sourcing's lead designer resigned mid-launch, the obvious succession was to promote the senior designer already on the team. She was good enough to grow into the role, but not yet the right shape of leader for a team in a launch window, and promoting her under that pressure would have risked both her and the team. Instead I proposed three coordinated moves: Talent Scout's lead designer moved to AI Sourcing, the senior designer expanded her scope with support instead of a title change, and a lead from an adjacent team took over Talent Scout.
Each move needed leadership alignment, scope negotiation with an adjacent org, and an individual career conversation. All three landed inside six weeks, and no delivery milestone slipped.
Before
AI SourcingLead designer (departing)Senior designer
Talent ScoutLead designer
→
After
AI SourcingLead designer (moved from Talent Scout)Senior designer (expanded scope)
Talent ScoutLead designer (moved from adjacent team)
Team topology before and after: one departure, three coordinated moves, and the structure that came out the other side.
TLDR
Passed on the obvious succession because the timing would have set the person up to fail.
Landed three coordinated senior moves in six weeks with zero missed milestones.
The Conversation I Put Off Too Long
One of my senior designers was methodical and systems-focused, real strengths that weren't translating to velocity on a pre-PMF AI product. I coached her on pace for months, telling myself the next sprint would close the gap. It didn't, and the team had started working around her. So I named it plainly: a fit mismatch, not a capability problem, with two paths forward. She chose a Messaging team where her methodical approach was the asset. She was contributing there almost immediately, and her new manager went out of his way to tell me how well she was doing.
I had been her advocate for longer than I should have been. Earlier honesty would have served both of us.
That experience changed how quickly I have those conversations now.
TLDR
Named a fit mismatch directly after months of coaching alone didn't close the gap.
She landed on a team built for her strengths and was immediately valuable there.
A Hiring Bar That Travels
As my teams grew, I standardized how we interview designers: consistent structure, consistent evaluation, the same bar applied to every candidate regardless of where they sat. The immediate payoff was quality. The larger one arrived when we opened hiring to a global talent pool, because a standardized process meant a candidate in one region was measured exactly like a candidate in another. We hired more equitably and held a consistently high bar while doing it.
I've hired over a dozen designers directly through that process and participated in hiring dozens more researchers and content designers.
TLDR
Standardized the design interview process ahead of global hiring, holding one bar across regions.
Hired 12+ designers directly; participated in hiring dozens of researchers and content designers.
Outcomes
People grow on my teams, and the numbers bear it out.
7direct reports promoted
6 of 6Emerging UX Managers pilot participants became managers
43designers managed at Indeed
Indirectly drove roughly a dozen more promotions by helping other managers build their promo cases
Coached a senior designer through the transition into management
Two Emerging UX Managers graduates now hold director roles; one is a senior manager
None of these were grand gestures. They were seat-by-seat decisions, made early enough to matter. Teams don't get strong at the moment a gap opens; they get strong in the months before, when someone is paying attention to who is ready for what.
Strategic UX Executive with 10+ years leading high-performing design teams that drive measurable business outcomes. I've scaled organizations across B2B and B2C environments, transforming complex challenges into revenue-generating solutions. My leadership centers on developing talent, fostering cross-functional collaboration, and aligning design strategies with business objectives.
Experience
Director of User ExperienceJun 2022 – May 2026Indeed
Promoted twice to lead UX across Indeed's core business verticals on both sides of the marketplace. Shipped two core AI B2B products.
Led UX strategy and scaled international design teams across 4 business units (Job Discovery, Matching, Sourcing, Employer Journey) serving 300+ million users annually.
Shipped two zero-to-one AI-powered products to millions of employers: Sourcing Assistant (automated candidate sourcing) and Talent Scout (employer AI assistant), reducing time-to-hire by an average of 6 days.
Delivered 9.8% lift to Sourcing revenue in FY24 through user-centered product improvements, new market expansion, and new product launches.
Coordinated UX strategy and craft direction across a 16-person org spanning design, research, and content design on Indeed's AI employer products.
UX Design Manager, Job DiscoveryFeb 2020 – Jun 2022Indeed
Responsible for the UX of two of the highest-trafficked job seeker surfaces on Indeed.com.
Directed a product feature that led to a 20% lift in world-wide job seeker account growth.
Directed the design and roll-out of the homepage Job Feed, improving relevant job delivery outcomes by 41% and providing a significant lift to sponsored job revenue.
Doubled the size of my team and revamped the UX hiring process for the Job Seeker GM.
Creative DirectorJan 2019 – Dec 2019Medici Technologies
Rebuilt and led the design team, and worked alongside executives on product and business strategy. I helped design patent-pending innovations in healthcare tech.
Designed, co-wrote, and created collateral that the CEO used to raise $23M.
Retooled processes and renegotiated software contracts, reducing UX costs by 98% while improving collaboration.
Led the creation of the design system for the iOS, Android, and web applications.
Creative DirectorOct 2016 – Dec 2018Chiron Health
Player/coach responsible for UX/IA Design and partnering on product strategy.
Designed and built a greenfield product prototype that the CEO used for Series A talks. Ultimately led to company's acquisition by Medici Technologies.
Redesigned a key product experience improving appointment completion rates from 80% to 98%.
Interactive AgenciesJul 2012 – Jan 2016
Player/coach in various startups, involved in product strategy, frontend development, and UX.
Designed and built apps that were #1 in the app store for clients such as the United Nations, DreamWorks, WB, Ellen DeGeneres, and Katy Perry.